Every scheduled asset below now includes designer-ready requirements: title, header, description/write-up, keywords, CTA, placement notes, dimensions, visual direction, rationale, and a one-click copyable prompt for AI generators. Nico can directly attach completed images, videos, and EDM links below each card.
Strict adherence to the $20 SGD/day Meta ad spend cap. 48-Hour Kill Rule: Pause and swap hook if CTR < 1.0% or CPC > $1.50 SGD after 48h.
Track website traffic, room views, interest registrations, enquiries, bookings and UTM campaign performance here. Values autosave locally, export in JSON backup, and sync to Google Drive with campaign state.
Live API metrics are not connected yet. Manual campaign and UTM tracking below remains available.
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Track which post or campaign drives views, clicks, interest registrations, enquiries and bookings.
| Campaign / Post | Platform | Source | Medium | Campaign | Content | Views | Clicks | Installs | Trials | Subs | Revenue | Notes |
|---|
NTU student creators, Singapore housing voices and relocation partners. Track each relationship from first contact to verified content live.
| KOL / Creator | Platform | Handle / Link | Followers | Status | Package Sent | Content Link | Notes |
|---|
Student housing guides, verified listing spotlights, NTU area explainers and host-acquisition articles. Track every draft, approval and live URL.
| Site / Publication | Type | URL | Status | Date | Article / Entry Title | Notes |
|---|
X/Twitter · subreddits · Facebook groups · Telegram groups. WhatsApp groups = last priority — only after the other channels are running.
| Community / Group | Channel | Link | Status | Last Contact | Response | Notes |
|---|
Keep publishing review-first and turn real student or host feedback into measurable campaign actions.
Check comments, enquiries and direct messages. Record blockers, recurring questions and qualified leads before the next content run.
Verify listing facts, run the TikTok/XHS compliance checker, check the final asset and tracking link, then publish or schedule.
Compare views, clicks and interest registrations by channel. Continue proven formats; revise or stop weak campaigns.
Incorrect listing facts, safety concerns, account restrictions and negative host or student reports are same-day blockers.
Use the live WelcomeStay identity from welcomestay.com.sg while preserving this dashboard's command-centre layout.
Teal #008081 for trust and navigation · Magenta #C21D68 for primary actions · Pale teal #E0F4F4 · White · Charcoal #242424.
Incoming NTU students and verified Singapore room hosts. Keep claims concrete: verified rooms, bilingual support, transparent property facts and remote-friendly coordination.
Use real room imagery and verified listing facts. Never invent availability, distance, fees, facilities, testimonials or booking outcomes. Run the existing compliance checker before TikTok/XHS publishing.
D95 remains active: drafts may be generated automatically; a human reviews and sends or publishes unless the founder explicitly authorizes a specific automated campaign.
Campaign state lives on the ws machine. A server-side sync mirrors the current dashboard snapshot into a Sheet owned by marcus@welcomestay.com.sg.